Robin, D. P. (1978). Marketing: Basic concepts for decision making. Harper & Row.
Chicago Style (17th ed.) CitationRobin, Donald P. Marketing: Basic Concepts for Decision Making. New York: Harper & Row, 1978.
MLA (9th ed.) CitationRobin, Donald P. Marketing: Basic Concepts for Decision Making. Harper & Row, 1978.
Warning: These citations may not always be 100% accurate.