APA (7th ed.) Citation

Watton, H. B. (1969). New-product planning: A practical guide for diversification. Prentice-Hall.

Chicago Style (17th ed.) Citation

Watton, Harry B. New-product Planning: A Practical Guide for Diversification. Englewood Cliffs, N.J.: Prentice-Hall, 1969.

MLA (9th ed.) Citation

Watton, Harry B. New-product Planning: A Practical Guide for Diversification. Prentice-Hall, 1969.