APA (7th ed.) Citation

Caples, J. (1974). Tested advertising methods (4th ed., rev. and enl.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Caples, John. Tested Advertising Methods. 4th ed., rev. and enl. Englewood Cliffs, N.J: Prentice-Hall, 1974.

MLA (9th ed.) Citation

Caples, John. Tested Advertising Methods. 4th ed., rev. and enl. Prentice-Hall, 1974.