APA (7th ed.) Citation

Nash, E. L. (1982). Direct marketing: Strategy/planning/execution. McGraw-Hill.

Chicago Style (17th ed.) Citation

Nash, Edward L. Direct Marketing: Strategy/planning/execution. New York: McGraw-Hill, 1982.

MLA (9th ed.) Citation

Nash, Edward L. Direct Marketing: Strategy/planning/execution. McGraw-Hill, 1982.