APA (7th ed.) Citation

Assael, H. (1992). Consumer behavior and marketing action (4th ed.). PWS-KENT Pub..

Chicago Style (17th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action. 4th ed. Boston: PWS-KENT Pub., 1992.

MLA (9th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action. 4th ed. PWS-KENT Pub., 1992.

Warning: These citations may not always be 100% accurate.