Promotional strategy /

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Bibliographic Details
Main Author:	Engel, James F.
Other Authors:	Wales, Hugh G., Warshaw, Martin R.
Format:	Book
Language:	English
Published:	Homewood, Ill. : R. D. Irwin, 1967.
Subjects:	Advertising. Marketing > Management.
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100	1	0	\|a Engel, James F.
245	1	0	\|a Promotional strategy / \|c James F. Engel, Hugh G. Wales, Martin R. Warshaw.
260	0		\|a Homewood, Ill. : \|b R. D. Irwin, \|c 1967.
300			\|a xiii, 665 p. : \|b ill
650		0	\|a Advertising.
650		0	\|a Marketing \|x Management.
700	1	0	\|a Wales, Hugh G.
700	1	0	\|a Warshaw, Martin R.
942			\|2 ddc
999			\|c 72459 \|d 72459
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