APA (7th ed.) Citation

Pearson, S. (1996). Building brands directly: Creating business value from customer relationships. New York University Press.

Chicago Style (17th ed.) Citation

Pearson, Stewart. Building Brands Directly: Creating Business Value from Customer Relationships. Washington Square, New York: New York University Press, 1996.

MLA (9th ed.) Citation

Pearson, Stewart. Building Brands Directly: Creating Business Value from Customer Relationships. New York University Press, 1996.