Dictionary of marketing and communication : including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences /
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| Main Author: | Jefkins, Frank William |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Aylesbury :
Intertext Books,
1973.
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| Subjects: | |
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