APA (7th ed.) Citation

Lucas, D. B., & Henderson, S. B. (1963). Measuring advertising effectiveness. McGraw-Hill.

Chicago Style (17th ed.) Citation

Lucas, Darrell Blaine, and Steuart Britt Henderson. Measuring Advertising Effectiveness. New York: McGraw-Hill, 1963.

MLA (9th ed.) Citation

Lucas, Darrell Blaine, and Steuart Britt Henderson. Measuring Advertising Effectiveness. McGraw-Hill, 1963.