Marketing research text and cases
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
R.D. Irwin
1981
|
| Edition: | 5th ed. |
| Subjects: | |
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| 090 | 0 | 0 | |b 658.83/B789m/1981 |
| 100 | 1 | 0 | |a Boyd, Harper W. |
| 245 | 1 | 0 | |a Marketing research |b text and cases |c Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch |
| 250 | 0 | 0 | |a 5th ed. |
| 260 | 0 | 0 | |a Homewood, Ill. |b R.D. Irwin |c 1981 |
| 300 | 0 | 0 | |a xiv, 693 p. |b ill. |c 25 cm. |
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| 650 | 0 | 0 | |a Marketing research |
| 650 | 0 | 0 | |a Marketing research |x Case studies |
| 700 | 1 | 0 | |a Westfall, Ralph L. |
| 700 | 1 | 0 | |a Stasch, Stanley F. |
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