APA (7th ed.) Citation

Wells, W. (1992). Advertising: Principles and practice (2nd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Wells, William. Advertising: Principles and Practice. 2nd ed. Englewood Cliffs, N.J.: Prentice Hall, 1992.

MLA (9th ed.) Citation

Wells, William. Advertising: Principles and Practice. 2nd ed. Prentice Hall, 1992.