Basic marketing : a managerial approach /

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Basic marketing : a managerial approach /

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Bibliographic Details
Main Author:	McCarthy, E. Jerome (Edmund Jerome)
Other Authors:	Perreault, William D.
Format:	Book
Language:	English
Published:	Homewood, Ill. : Irwin, c1990.
Edition:	10th ed.
Subjects:	Export marketing > Management. Marketing > Management. Marketing > United States > Management.
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