MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 00019844 | ||
| 005 | 20240602102751.0 | ||
| 008 | 940302c1990 xxua b 00110 eng | ||
| 020 | |a 0256068658 | ||
| 100 | 1 | 0 | |a McCarthy, E. Jerome |q (Edmund Jerome). |
| 245 | 1 | 0 | |a Basic marketing : |b a managerial approach / |c E. Jerome McCarthy [and] William D. Perreault. |
| 250 | |a 10th ed. | ||
| 260 | 0 | |a Homewood, Ill. : |b Irwin, |c c1990. | |
| 300 | |a xviii, 734 p. : |b col. ill. | ||
| 504 | |a Includes bibliographical references (p. 678-701). | ||
| 650 | 0 | |a Export marketing |x Management. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing |z United States |x Management. | |
| 700 | 1 | 0 | |a Perreault, William D. |
| 942 | |2 ddc | ||
| 999 | |c 64687 |d 64687 | ||
| 952 | |0 0 |1 0 |4 0 |7 0 |8 MN |a ML015 |b ML015 |c MN |d 2024-06-02 |l 0 |o 658.8 M123 |p 092211 |r 2018-03-24 00:00:00 |w 2018-03-24 |y BK |z A | 08-08-00 | ||