Basic marketing : a managerial approach /

Basic marketing : a managerial approach /

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Bibliographic Details
Main Author: McCarthy, E. Jerome (Edmund Jerome)
Other Authors: Perreault, William D.
Format: Book
Language:English
Published: Homewood, Ill. : Irwin, c1990.
Edition:10th ed.
Subjects:
Export marketing > Management.
Marketing > Management.
Marketing > United States > Management.
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Description
Physical Description:xviii, 734 p. : col. ill.
Bibliography:Includes bibliographical references (p. 678-701).
ISBN:0256068658

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