Cases for analysis in marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hinsdale, Ill.
Dryden Press
c1977
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| Series: | Dryden Press publications in marketing
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| Subjects: | |
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| 082 | 0 | 0 | |a 658.8 |
| 090 | 0 | 0 | |b 658.5/T137c |
| 100 | 1 | 0 | |a Talarzyk, W. Wayne |
| 245 | 1 | 0 | |a Cases for analysis in marketing |c W. Wayne Talarzyk |
| 260 | 0 | 0 | |a Hinsdale, Ill. |b Dryden Press |c c1977 |
| 300 | 0 | 0 | |a xiii, 300 p. |b ill. |c 24 cm. |
| 490 | 0 | 0 | |a Dryden Press publications in marketing |
| 500 | 0 | 0 | |a "Designed to accompany either Contemporary marketing, second edition, or Foundations of marketing, both by Louis E. Bonne and David L. Kurtz." |
| 595 | 0 | 0 | |a 0030190169 |
| 650 | 0 | 0 | |a Marketing |x Case studies |
| 700 | 1 | 0 | |a Boone, Louis E. |t Contemporary marketing |
| 700 | 1 | 0 | |a Boone, Louis E. |t Foundations of marketing |
| 942 | |2 ddc | ||
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