Cases for analysis in marketing

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Bibliographic Details
Main Author: Talarzyk, W. Wayne
Other Authors: Boone, Louis E.
Format: Book
Language:English
Published: Hinsdale, Ill. Dryden Press c1977
Series:Dryden Press publications in marketing
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Description
Item Description:"Designed to accompany either Contemporary marketing, second edition, or Foundations of marketing, both by Louis E. Bonne and David L. Kurtz."
Physical Description:xiii, 300 p. ill. 24 cm.