APA (7th ed.) Citation

Talarzyk, W. W., & Boone, L. E. (1977). Cases for analysis in marketing. Dryden Press.

Chicago Style (17th ed.) Citation

Talarzyk, W. Wayne, and Louis E. Boone. Cases for Analysis in Marketing. Hinsdale, Ill: Dryden Press, 1977.

MLA (9th ed.) Citation

Talarzyk, W. Wayne, and Louis E. Boone. Cases for Analysis in Marketing. Dryden Press, 1977.