Strategic marketing management /
Salvato in:
| Altri autori: | |
|---|---|
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Boston, Mass. :
Harvard Business School Publications,
c1991.
|
| Serie: | Practice of management series
|
| Soggetti: | |
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MARC
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| 245 | 0 | 0 | |a Strategic marketing management / |c readings selected by Robert J. Dolan. |
| 260 | 0 | |a Boston, Mass. : |b Harvard Business School Publications, |c c1991. | |
| 300 | |a xvi, 656 p. : |b ill. | ||
| 440 | 0 | |a Practice of management series | |
| 500 | |a Includes index. | ||
| 650 | 0 | |a Marketing |x Management | |
| 700 | 2 | 0 | |a Dolan, Robert J. |
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