APA (7th ed.) Citation

Eastman, S. T., & Klein, R. A. (1982). Strategies in broadcast and cable promotion: Commercial television, radio, cable, pay-television, public television. Wadsworth.

Chicago Style (17th ed.) Citation

Eastman, Susan Tyler, and Robert A. Klein. Strategies in Broadcast and Cable Promotion: Commercial Television, Radio, Cable, Pay-television, Public Television. Belmont, Calif.: Wadsworth, 1982.

MLA (9th ed.) Citation

Eastman, Susan Tyler, and Robert A. Klein. Strategies in Broadcast and Cable Promotion: Commercial Television, Radio, Cable, Pay-television, Public Television. Wadsworth, 1982.