Consumer behavior : marketing strategy perspectives /

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Bibliographic Details
Main Author: Peter, J. Paul
Other Authors: Olson, Jerry C.
Format: Book
Language:English
Published: Homewood, Ill. : Irwin, 1987.
Edition:2nd ed.
Series:The Irwin series in marketing
Subjects:
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100 1 0 |a Peter, J. Paul. 
245 1 0 |a Consumer behavior :  |b marketing strategy perspectives /  |c J. Paul Peter, Jerry C. Olson. 
250 |a 2nd ed. 
260 0 |a Homewood, Ill. :  |b Irwin,  |c 1987. 
300 |a xvii, 698 p. :  |b ill. (some col.). 
440 4 |a The Irwin series in marketing 
650 0 |a Marketing. 
650 0 |a Consumer behavior. 
700 1 0 |a Olson, Jerry C. 
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