A Collection of cases in marketing management /
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
St. Paul :
West Pub. Co.,
c1987.
|
| Edition: | 2nd ed. |
| Subjects: | |
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| 008 | 870217s1987 mnu b 00000 eng | ||
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| 043 | |a n-us--- | ||
| 082 | 0 | |a 658.8/00973�19 | |
| 090 | 0 | |b 658.8/0722/0973/D645c/1987 | |
| 245 | 0 | 2 | |a A Collection of cases in marketing management / |c [edited by] H. Robert Dodge, William G. Zikmund. |
| 250 | |a 2nd ed. | ||
| 260 | 0 | |a St. Paul : |b West Pub. Co., |c c1987. | |
| 300 | |a xix, 344 p. | ||
| 650 | 0 | |a Marketing |z United States |x Management |x Case studies. | |
| 700 | 1 | 0 | |a Zikmund, William G. |
| 700 | 1 | 0 | |a Dodge, H. Robert, |d 1929- |
| 942 | |2 ddc | ||
| 999 | |c 44408 |d 44408 | ||
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