APA (7th ed.) Citation

Zikmund, W. G., & Dodge, H. R. (1987). A Collection of cases in marketing management (2nd ed.). West Pub. Co..

Chicago Style (17th ed.) Citation

Zikmund, William G., and H. Robert Dodge. A Collection of Cases in Marketing Management. 2nd ed. St. Paul: West Pub. Co., 1987.

MLA (9th ed.) Citation

Zikmund, William G., and H. Robert Dodge. A Collection of Cases in Marketing Management. 2nd ed. West Pub. Co., 1987.