Marketing management cases : planning and executing marketing strategy /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Macmillan,
c1986.
|
| Edition: | 4th ed. |
| Subjects: | |
| Tags: |
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| 008 | 850822s1986 nyua 00010 eng | ||
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| 039 | 0 | |a 2 |b 3 |c 3 |d 3 |e 3 | |
| 082 | 0 | |a 658.8�19 | |
| 090 | 0 | |b 658.8/W422m/1986 | |
| 100 | 1 | 0 | |a Weilbacher, William M. |
| 245 | 1 | 0 | |a Marketing management cases : |b planning and executing marketing strategy / |c William M. Weilbacher. |
| 250 | |a 4th ed. | ||
| 260 | 0 | |a New York : |b Macmillan, |c c1986. | |
| 300 | |a x, 390 p. : |b ill. ; |c 24 cm. | ||
| 650 | 0 | |a Marketing |x Management |x Case studies. | |
| 942 | |2 ddc | ||
| 999 | |c 44312 |d 44312 | ||
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