Marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Macmillan Pub. Co.,
c1987.
|
| Edition: | 3rd ed. |
| Subjects: | |
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| Physical Description: | xxiv, 744, [76] p. : ill. (some col.) ; 24 cm. |
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| ISBN: | 0023344105 |