Cases in advertising and promotion management /
Saved in:
| Main Author: | Quelch, John A. |
|---|---|
| Other Authors: | Farris, Paul |
| Format: | Book |
| Language: | English |
| Published: |
Plano, Tex. :
Business Publications,
1987
|
| Edition: | 2nd ed. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Sales promotion management /
by: Quelch, John A.
Published: (1989) -
Advertising and sales promotion cost-effective techniques for your small business
by: Brannen, William H.
Published: (1983) -
Advertising and sales promotion strategy /
by: Tellis, Gerard J.
Published: (1998) -
Promotion : advertising, publicity, personal selling, sales promotion /
by: Stanley, Richard E.
Published: (1982) -
Promotion: A behavioral view /
by: Boyd, Harper W.
Published: (1967)


