Cases in advertising and promotion management /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Plano, Tex. :
Business Publications,
1987
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| Edition: | 2nd ed. |
| Subjects: | |
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| 082 | 0 | |a 659.1�19 | |
| 090 | 0 | 0 | |b 659.1/Q3c/1987 |
| 100 | 1 | 0 | |a Quelch, John A. |
| 245 | 1 | 0 | |a Cases in advertising and promotion management / |c John A. Quelch, Paul W. Farris. |
| 250 | 0 | 0 | |a 2nd ed. |
| 260 | 0 | |a Plano, Tex. : |b Business Publications, |c 1987 | |
| 300 | |a xv, 757 p. : |b ill. | ||
| 650 | 0 | |a Advertising |x Case studies. | |
| 650 | 0 | |a Sales promotion |x Case studies. | |
| 700 | 1 | 0 | |a Farris, Paul. |
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