Problems and practices in advertising research: readingsand workbook /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Columbus, Ohio :
Grid Publishing Inc.,
1982.
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| 100 | 1 | 0 | |a Fletcher, Alan D. |
| 245 | 1 | 0 | |a Problems and practices in advertising research: |b readingsand workbook / |c Alan D. Fletcher, Donald W. Jugenheimer. |
| 260 | |a Columbus, Ohio : |b Grid Publishing Inc., |c 1982. | ||
| 300 | |a vi, 120p. : |b ill. | ||
| 650 | 0 | |a Advertising |x Research | |
| 700 | 1 | 0 | |a Jugenheimer, Donald W. |
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