Marketing management /
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| Main Author: | Shapiro, Benson P. |
|---|---|
| Other Authors: | Dolan, Robert J., Quelch, John A. |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
R.D. Irwin,
1985
|
| Series: | The Irwin series in marketing
|
| Subjects: | |
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