Marketing today : successes, failures, and turnarounds /

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Bibliographic Details
Main Author:	Clark, John B., 1935-
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, c1987.
Subjects:	Marketing > United States > Case studies. Success in business > United States > Case studies. Business failures > United States > Case studies. Corporate turnarounds > United States > Case studies.
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100	1	0	\|a Clark, John B., \|d 1935-
245	1	0	\|a Marketing today : \|b successes, failures, and turnarounds / \|c John B. Clark.
260	0		\|a Englewood Cliffs, N.J. : \|b Prentice-Hall, \|c c1987.
300			\|a xvii, 220 p. : \|b ill.
650		0	\|a Marketing \|z United States \|x Case studies.
650		0	\|a Success in business \|z United States \|x Case studies.
650		0	\|a Business failures \|z United States \|x Case studies.
650		0	\|a Corporate turnarounds \|z United States \|x Case studies.
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