Effective television advertising : a study of 1000 commercials /
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| Format: | Book |
| Language: | English |
| Published: |
Lexington, Mass. :
Lexington Books,
c1986.
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| Subjects: | |
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| 100 | 1 | 0 | |a Stewart, David W. |
| 245 | 1 | 0 | |a Effective television advertising : |b a study of 1000 commercials / |c David W. Stewart, David H. Furse. |
| 260 | 0 | |a Lexington, Mass. : |b Lexington Books, |c c1986. | |
| 300 | |a xii, 178 p. | ||
| 650 | 0 | |a Television advertising. | |
| 700 | 1 | 0 | |a Furse, David H. |
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