APA (7th ed.) Citation

Parsons, W. J. (1987). Improving marketing performance. Gower.

Chicago Style (17th ed.) Citation

Parsons, W. J. Improving Marketing Performance. Aldershot, Hants.: Gower, 1987.

MLA (9th ed.) Citation

Parsons, W. J. Improving Marketing Performance. Gower, 1987.

Warning: These citations may not always be 100% accurate.