Sheth, J. N. (1985). Winning back your market: The inside stories of the companies that did it. Wiley.
Παραπομπή σε μορφή Chicago (17η εκδ.)Sheth, Jagdish N. Winning Back Your Market: The Inside Stories of the Companies That Did It. New York: Wiley, 1985.
Παραπομπή σε μορφή MLA (9th εκδ.)Sheth, Jagdish N. Winning Back Your Market: The Inside Stories of the Companies That Did It. Wiley, 1985.
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