The theory of buyer behavior /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
[c1969].
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| Series: | The Wiley marketing series
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| Subjects: | |
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| Physical Description: | xv, 458 p. : ill. |
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| ISBN: | 0471416576 |