APA (7th ed.) Citation

Konrad, E., & Erickson, R. (1966). Marketing research: A management overview. American Management Association.

Chicago Style (17th ed.) Citation

Konrad, Evelyn, and Rod Erickson. Marketing Research: A Management Overview. New York: American Management Association, 1966.

MLA (9th ed.) Citation

Konrad, Evelyn, and Rod Erickson. Marketing Research: A Management Overview. American Management Association, 1966.

Warning: These citations may not always be 100% accurate.