Contemporary advertising /
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| Main Author: | Bovee, Courtland L. |
|---|---|
| Other Authors: | Arens, William F. |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
Irwin,
1986.
|
| Edition: | 2nd ed. |
| Series: | The Irwin series in marketing
|
| Subjects: | |
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