Marketing research text and cases
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
R.D. Irwin
1972
|
| Edition: | 3rd ed. |
| Subjects: | |
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| 100 | 1 | 0 | |a Boyd, Harper W. |
| 245 | 1 | 0 | |a Marketing research |b text and cases |c Harper W. Boyd and Ralph Westfall. |
| 250 | 0 | 0 | |a 3rd ed. |
| 260 | 0 | 0 | |a Homewood, Ill. |b R.D. Irwin |c 1972 |
| 300 | 0 | 0 | |a xv, 813 p. |b ill. |c 24 cm. |
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| 650 | 0 | 0 | |a Marketing research |
| 650 | 0 | 0 | |a Marketing research |x Case studies |
| 700 | 1 | 0 | |a Westfall, Ralph L. |
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