Marketing research text and cases
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
R.D. Irwin
1972
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| Edition: | 3rd ed. |
| Subjects: | |
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| Physical Description: | xv, 813 p. ill. 24 cm. |
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