Basic marketing concepts and decisions
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass
Winthrop Publishers
c1979
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| Subjects: | |
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| 090 | 0 | 0 | |b 658.8/H673b |
| 100 | 1 | 0 | |a Hise, Richard T. |
| 245 | 1 | 0 | |a Basic marketing |b concepts and decisions |c Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr |
| 260 | 0 | 0 | |a Cambridge, Mass |b Winthrop Publishers |c c1979 |
| 300 | 0 | 0 | |a xviii, 572 p. |b ill |c 24 cm. |
| 504 | 0 | 0 | |a Includes bibliographical references and indexes |
| 595 | 0 | 0 | |a 0876260563 |
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | 0 | |a Gillett, Peter L., |e joint author |
| 700 | 1 | 0 | |a Ryans, John K., |e joint author |
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