Innovation in marketing : new perspectives for profit and growth /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
1962.
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| Series: | McGraw-Hill series in marketing and advertising
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| Subjects: | |
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| Item Description: | Includes index. |
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| Physical Description: | vii, 253 p. ; 20 cm. |