APA (7th ed.) Citation

Blackwell, R. D., Johnston, W. J., & Talarzyk, W. W. (1985). Cases in marketing management and strategy. Dryden Press.

Chicago Style (17th ed.) Citation

Blackwell, Roger D., Wesley J. Johnston, and W. Wayne Talarzyk. Cases in Marketing Management and Strategy. Chicago: Dryden Press, 1985.

MLA (9th ed.) Citation

Blackwell, Roger D., et al. Cases in Marketing Management and Strategy. Dryden Press, 1985.