Essentials of marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
R.D. Irwin,
1982.
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| Edition: | Rev. ed. |
| Series: | The Irwin series in marketing
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| Subjects: | |
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| Physical Description: | xvii, 540 p. : ill. |
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| ISBN: | 0256026483 |