Basic marketing : a managerial approach /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill:
R. D. Irwin,
1978.
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| Edition: | 6th ed. |
| Subjects: | |
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| Physical Description: | xix, 767 p. : ill ; 24 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |