APA (7th ed.) Citation

McCarthy, E. J. (1978). Basic marketing: A managerial approach (6th ed.). R. D. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 6th ed. Homewood, Ill: R. D. Irwin, 1978.

MLA (9th ed.) Citation

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 6th ed. R. D. Irwin, 1978.

Warning: These citations may not always be 100% accurate.