APA (7th ed.) Citation

Lamb, C. W., Ferrell, O. C., & Pride, W. M. (1983). Marketing cases. Houghton Mifflin.

Chicago Style (17th ed.) Citation

Lamb, Charles W., O. C. Ferrell, and William M. Pride. Marketing Cases. Dallas: Houghton Mifflin, 1983.

MLA (9th ed.) Citation

Lamb, Charles W., et al. Marketing Cases. Houghton Mifflin, 1983.