Government marketing theory and practice
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| Corporate Authors: | , |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York, N.Y
Praeger Publishers
1981
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| Series: | Praeger series in public and nonprofit sector marketing
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| Subjects: | |
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| Item Description: | Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association |
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| Physical Description: | xvi, 384 p. ill 25 cm. |