APA (7th ed.) Citation

Kirkpatrick, C. A. (1964). Advertising: Mass communication in marketing (2nd ed.). Houghton Mifflin.

Chicago Style (17th ed.) Citation

Kirkpatrick, Charles Alkinson. Advertising: Mass Communication in Marketing. 2nd ed. New York: Houghton Mifflin, 1964.

MLA (9th ed.) Citation

Kirkpatrick, Charles Alkinson. Advertising: Mass Communication in Marketing. 2nd ed. Houghton Mifflin, 1964.

Warning: These citations may not always be 100% accurate.