APA (7th ed.) Citation

Stevens, R. E. (1982). Strategic marketing plan master guide. Prentice-Hall.

Chicago Style (17th ed.) Citation

Stevens, Robert E. Strategic Marketing Plan Master Guide. Englewood Cliffs, N.J: Prentice-Hall, 1982.

MLA (9th ed.) Citation

Stevens, Robert E. Strategic Marketing Plan Master Guide. Prentice-Hall, 1982.