Fundamentals of modern marketing

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Fundamentals of modern marketing

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Détails bibliographiques
Auteur principal:	Cundiff, Edward W.
Autres auteurs:	Still, Richard Ralph, 1921- (joint author), Govoni, Norman A. P. (joint author)
Format:	Livre
Langue:	anglais
Publié:	Englewood Cliffs, N.J Prentice-Hall c1980
Édition:	3d ed.
Sujets:	Marketing
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