Style de citation APA (7e éd.)

Cundiff, E. W., Still, R. R., & Govoni, N. A. P. (1980). Fundamentals of modern marketing (3d ed.). Prentice-Hall.

Style de citation Chicago (17e éd.)

Cundiff, Edward W., Richard Ralph Still, et Norman A. P. Govoni. Fundamentals of Modern Marketing. 3d ed. Englewood Cliffs, N.J: Prentice-Hall, 1980.

Style de citation MLA (9e éd.)

Cundiff, Edward W., et al. Fundamentals of Modern Marketing. 3d ed. Prentice-Hall, 1980.