The management of promotion : consumer behavior and demand stimulation /

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Bibliographic Details
Main Author:	Brink, Edward Loren, 1918-
Other Authors:	Kelley, William Thomas, 1917-
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, [1963].
Subjects:	Advertising. Communication in marketing.
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100	1		\|a Brink, Edward Loren, \|d 1918-
245	1	4	\|a The management of promotion : \|b consumer behavior and demand stimulation / \|c Edward L. Brink, William T. Kelley.
260			\|a Englewood Cliffs, N.J. : \|b Prentice-Hall, \|c [1963].
300			\|a xiii, 417 p. : \|b ill. ; \|c 24 cm.
650		0	\|a Advertising.
650		0	\|a Communication in marketing.
700	1	0	\|a Kelley, William Thomas, \|d 1917-
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